Which of the following aspects of business-to-consumer (B2C) e-commerce allows marketers to focus on one-to-one marketing?

		Product customization
		Loss aversion
		Free shipping
		Psychological pricing

Which of the following is a purpose of the secure sockets layer (SSL) software?

		It enables product customization in virtual stores.
		It extracts customer information from social media platforms.
		It enhances protection of online shopping transactions.
		It ensures effective inventory management for faster product delivery.

Which of the following is a purpose of the secure sockets layer (SSL) software?

		It enables product customization in virtual stores.
		It extracts customer information from social media platforms.
		It enhances protection of online shopping transactions.
		It ensures effective inventory management for faster product delivery.

As we think about the last 15 weeks studying business, it seems clear that one of the major tasks of a manager is to make non-programmed decisions decisions about which markets to enter, what products to make and sell, how to recruit, select and motivate employees, how to fund our operations, how to keep information secure, where to locate our production facilities and many other decisions. Chapter 2 suggests that Chobani, as with all companies, should consider ethical and other societal issues when making such decisions. The following question relates to Chobani and the Chapter 2 material:

A formal procedure that Chobani may use to identify and evaluate all of the companys activities relating to social issues is known as a(n) _____.

	a.	ethical profile
	b.	social audit
	c.	mission analysis
	d.	social inventory

As we think about the last 15 weeks studying business, it seems clear that one of the major tasks of a manager is to make non-programmed decisions decisions about which markets to enter, what products to make and sell, how to recruit, select and motivate employees, how to fund our operations, how to keep information secure, where to locate our production facilities and many other decisions. Chapter 2 suggests that Chobani, as with all companies, should consider ethical and other societal issues when making such decisions. The following question relates to Chobani and the Chapter 2 material:

If Chobani considered social and economic issues when making its non-programmed decisions, it was practicing _____.

	a.	consumerism
	b.	gatekeeping
	c.	social responsibility
	d.	altruism
	e.	whistleblowing

As we think about the last 15 weeks studying business, it seems clear that one of the major tasks of a manager is to make non-programmed decisions decisions about which markets to enter, what products to make and sell, how to recruit, select and motivate employees, how to fund our operations, how to keep information secure, where to locate our production facilities and many other decisions. Chapter 2 suggests that Chobani, as with all companies, should consider ethical and other societal issues when making such decisions. The following question relates to Chobani and the Chapter 2 material:

When Chobani decided to expand its yogurt manufacturing facility in Twin Falls they also decided to make sure that the new facility is in compliance with the standards set by the Federal Trade Commission. All of its processes and products will have little or no ill effect on the environment because they are increasing their reliance on safer and cleaner uses of resources. Assuming that they brag about this in their future promotion campaigns we can say that Chobani is practicing _____ marketing.

	a.	freebie
	b.	guerrilla
	c.	green
	d.	loyalty

As we think about the last 15 weeks studying business, it seems clear that one of the major tasks of a manager is to make non-programmed decisions decisions about which markets to enter, what products to make and sell, how to recruit, select and motivate employees, how to fund our operations, how to keep information secure, where to locate our production facilities and many other decisions. Chapter 2 suggests that Chobani, as with all companies, should consider ethical and other societal issues when making such decisions. The following question relates to Chobani and the Chapter 2 material:

When Chobani evaluated alternatives prior to making each of its recent decisions we can assume that they considered the effects each alternative would have on their _________________, which includes its employees, customers, suppliers, and the community members in Twin Falls and beyond.

	a.	Social responsibility
	b.	Corporate philanthropy
	c.	Stakeholders
	d.	social audit