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Which of the following best defines the term 'viewthrough'? Group of answer choices The ability of a site to draw repeat visits and to keep

Which of the following best defines the term 'viewthrough'? Group of answer choices The ability of a site to draw repeat visits and to keep people on a site. A comparison of how well different creative executions generate a response. The number of people who later visit the brand's website after a previous exposure to it. The average number of times someone is exposed. The number of people who click through who go on to purchase the product

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