Which of the following best describes a continuous media schedule?

a$.$

One that runs advertising heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times

b$.$

A media schedule that runs advertisements intensively during times of the year when the product is most likely to be used

c$.$

One that runs advertising steadily throughout the advertising period and is often used for products in the later stages of the product life cycle

d$.$

A media schedule that runs regular scheduling throughout the year coupled with a flighted schedule during the best sales periods