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Which of the following best describes a continuous media schedule? a . One that runs advertising heavily every other month or every two weeks to
Which of the following best describes a continuous media schedule? a One that runs advertising heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times b A media schedule that runs advertisements intensively during times of the year when the product is most likely to be used c One that runs advertising steadily throughout the advertising period and is often used for products in the later stages of the product life cycle d A media schedule that runs regular scheduling throughout the year coupled with a flighted schedule during the best sales periods
Which of the following best describes a continuous media schedule?
a
One that runs advertising heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times
b
A media schedule that runs advertisements intensively during times of the year when the product is most likely to be used
c
One that runs advertising steadily throughout the advertising period and is often used for products in the later stages of the product life cycle
d
A media schedule that runs regular scheduling throughout the year coupled with a flighted schedule during the best sales periods
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