Which of the following channels would be most effective when your users need customized service?

Select one:

a.Specialized sales team

b.Outside distributors and retailers

c.Local dealer network or reseller program

d.E-commerce website and fulfillment system

2.Which of the following is a strategy of selling a product in as many outlets as possible?

Select one:

a.Exclusive distribution

b.Extreme distribution

c.Intensive distribution

d.Selective distribution

3.Which of the following is a distribution channel that is legal but not intended by the original producer?

Select one:

a.Flea market

b.Gray market

c.Black market

d.Underground ring

4.Which marketing communication tactic acts out the company's message with flair?

Select one:

a.Artistic

b.Creative

c.Dramatization

d.Humorous

5.Which of the following statements about integrated marketing communications (IMC) is true?

Select one:

a.IMC measures how receivers interpret messages.

b.IMC measures how often people are exposed to a message.

c.IMC measures the number of people exposed to a message.

d.IMC provides an approach to deliver one consistent message.