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Which of the following companies are likely to benefit from advertising their own products? How would their demand curves change if their advertising was successful?

Which of the following companies are likely to benefit from advertising their own products? How would their demand curves change if their advertising was

successful? What impact might this advertisement have on the price elasticity of demand for each firm? Explain your answer using a graph.

  1. Gillette, makers of the Gillette Fusion Razor Blade
  2. Fonterra Farmers, a producer of milk in Tasmania
  3. Cochlear, manufacturer of the Cochlear Nucleus hearing implant
  4. Petty's Orchard, one of the largest apple growers in Melbourne

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