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Which of the following contributes to a 'good' mission statement? Mission is expressed in terms of building and selling specific products Mission is very broadly

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Which of the following contributes to a 'good' mission statement? Mission is expressed in terms of building and selling specific products Mission is very broadly defined such that the firm, if it chooses, can be the best at doing virtually anything." Mission statement builds on the firm's distinctive competencies O Mission is very narrowly defined so that definite competitive advantages can be obtained with finely tuned marke Previous 140712 AMOS Op w Coro

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