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Which of the following correctly describes the importance cultures to IB: Most companies can leave a beloved U . S . product as is (
Which of the following correctly describes the importance cultures to IB:
Most companies can leave a beloved US product as is with no localization changesand sell in a foreign country
Products which did not properly localize have lost millions for major MNCs
Products whose brand is not known around the world need to make sure they localize the product to local culture since the brand is not already known
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