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Which of the following correctly explains the geodemographic measurement system called PRIZM? Group of answer choices It combines demographic and psychographic consumer statistics by ZIP
Which of the following correctly explains the geodemographic measurement system called PRIZM? Group of answer choices It combines demographic and psychographic consumer statistics by ZIP codes. It is used extensively by retailers but is not applicable to other industries. Like the government census, it makes a physical count of all citizens. It surveys consumers quickly via cell phone or the Internet
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