Which of the following costs are the benefits that are forfeited or lost when one alternative is chosen over another?

a.	Incremental cost
b.	Sunk cost
c.	Opportunity cost
d.	Direct cost

The purpose of incremental analysis is to find the alternative

a.	with a few relevant costs.
b.	that brings in the highest revenue.
c.	that contributes the most to profits.
d.	with the lowest fixed costs.