Which of the following defines the advertising concept of "inherent drama"?

Question $8$ options:

A group of people interact and answer questions about their attitudes toward a product advertisement to find the interest that would draw consumers.

The reaction by the public to the practice of bringing together the study of psychology and marketing to create advertisements.

The selling approach that stressed the thing about the product that keeps it in the marketplace.

The excitement of creating advertising campaigns that integrate images and ideas.