Which of the following definitions best describes the marketing communication mix? 1) The full set of communication channels available to marketers 2) The allocation of advertising dollars among different media 3) Customer involvement with two-way communications O4) Failure to communicate with customers effectively during arm's length transactions

Which of the following definitions best describes the marketing communication mix? 1) The full set of communication channels available to marketers 2) The allocation of advertising dollars among different media 3) Customer involvement with two-way communications 4) Failure to communicate with customers effectively during arm's length transactions