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Which of the following describes a market challenger? ANSWER Unselected The firm in an industry with the largest market share Unselected A firm that serves

Which of the following describes a market challenger? ANSWER Unselected The firm in an industry with the largest market share Unselected A firm that serves small segments that the other firms in an industry overlook or ignore Unselected A runner-up firm that wants to hold its share in an industry without rocking the boat Unselected A runner-up firm that is fighting hard to increase its market share in an industry

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