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Which of the following describes the approach to managing a communication campaign through coordinated use of different communications tools that work together to achieve its
Which of the following describes the approach to managing a communication campaign through coordinated use of different communications tools that work together to achieve its strategic goals? Question 3 options: a) Reach b) Frequency c) Impact d) IMC
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Research Methods for Business A Skill Building Approach
Authors: Uma Sekaran, Roger Bougie
7th edition
978-1-119-2668, 1119165555, 1119165552, 9781119266846, 111926684X, 978-1119165552
