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Which of the following describes the purpose of Integrated Marketing Communications or IMC? Group of answer choices IMC's purpose is to deliver as many promotional

Which of the following describes the purpose of Integrated Marketing Communications or IMC?

Group of answer choices

IMC's purpose is to deliver as many promotional messages to the target market as possible.

IMC's purpose is to deliver a consistent and cohesive message across the promotional mix

IMC's purpose is to build profitable relationships with the target market

IMC's purpose is to drive customers to make a purchase

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