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Which of the following dictates the day-to-day entry-level activities that are crucial parts of successful international marketing programs? Question 21 options: a) Functional planning b)

Which of the following dictates the day-to-day entry-level activities that are crucial parts of successful international marketing programs? Question 21 options: a) Functional planning b) Tactical planning c) Operational planning d) Strategic planning e) Departmental planning

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