Which of the following DOES NOT define the “sustainablecompetitive advantage” component of strategy?

Group of answer choices

Includes assets, capabilities and activities that when workingtogether create customer value that is unique from competitors

Usually arises from collaboration among people with differingexpertise working in different functions of the organization

Provides lasing reasons for customers to prefer the company’sproducts over its competitors

Describes how the company creates and delivers customervalue

Includes the product, services, assets and customer value acompany delivers to its customers

Which of the following statements is NOT TRUE regardingthe “superior company performance” component ofstrategy?

Achieving superior company performance is the ultimate goal ofstrategy

Revenue growth, profit growth and margins, stock priceappreciation, and increase in share of market points can beevaluated vs. competitors to determine how well a company’sstrategy is performing

All measures taken together are, overall, the most reliable wayto assess company performance

The single best measure, for a quick assessment of companyperformance, is stock price appreciation.

Achieving superior company performance is the most importantcomponent of strategy

Which of the following BEST describes the components inthe process used for performing strategic analysis to determinewhat strategic changes a company might need to make?

Group of answer choices

Analysis of financial and strategic objectives, revenue growth,profit growth and margins, Stock price appreciation, and increasein share of market “points” vs competitors

Competitor analysis, capabilities assessment, customer analysis,company performance assessment, macro factor and industry analysis,and cost analysis

Analysis of assets, capabilities, and processes

Macro factor and industry analysis followed by comprehensivecompetitor analysis

Competitor analysis, capabilities assessment, customer analysis,company performance assessment, and cost analysis

Of the components of strategy, which is the mostimportant component and why?

Attractive customer targets that tend to be higher income, moreaffluent, and better educated because they provide the necessaryendorsement of the company’s products and services

Sustainable Competitive Advantage (SCA) because it provides thebasis for the company to compete differently over the long term

Achieving superior company performance including producing thehighest profit margins among competitors because profits generatecash that can be reinvested in the business

Delivering superior customer value, both tangible andintangible, that is unique vs. competitors because it indicates howbuyers wants and needs are being satisfied and what benefitsthey’re obtaining from the company’s products and services

The degree of vertical integration a company achieves vs.competitors because it indicates how well a company is controllingsupply and distribution of product in the industry