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Which of the following examples represents a product-focused sales-force structure? Maxine Pharmaceuticals organizes its sales force based on each salesperson's expertise on specific drugs manufactured
Which of the following examples represents a product-focused sales-force structure? Maxine Pharmaceuticals organizes its sales force based on each salesperson's expertise on specific drugs manufactured by the firm. Verra Designers operates from its landmark store in New York, and customers from around the world visit the store to buy original merchandise at steep prices. Oriental Meals, producers of precooked Chinese meals, markets its products throughout the country using a network of regional sales offices. Cherrie Boutique sells its products through a network of teams, each of which handles a specific product, but products are sind from only one location. Milton's, a specialty liquor brewery, uses half of its sales force to cater to existing customers, and the rest to identify new customers
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