Which of the following factors was probably the most important consideration in Uber's decision to purchase Postmates with respect to whether or not the meal delivery services industry presented a sufficiently attractive business opportunity?

a.

constructing a strategic group map to assess the attractiveness of the competitive position of each strategic group to determine the overall attractiveness of all the strategic groups in the food delivery industry

b.

determining which firms in in the food delivery industry have a competitive advantage and how they attained their advantage

c.

determining the overall strength of the five competitive forces shaping the food delivery industry

d.

using value chain analysis to determine the relative cost positions of rival firms in the food delivery industry and who is the industry's lowest-cost producer

e.

determining the outlook for future profitability in the food delivery industry