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Which of the following factors would have the greatest influence on marketing era? focusing on the environment and understanding the customer's need focusing on the
Which of the following factors would have the greatest influence on marketing era? focusing on the environment and understanding the customer's need focusing on the hard sell and building strategies around the pitch focusing on building an integrated marketing strategy focusing on building the product and waiting for the customer
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Essentials of strategic management
Authors: Charles w. l. hill, Gareth r. Jones
3rd Edition
1111525196, 978-1111525194
