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Which of the following is a common barrier to developing more collaborative supplier relationships? Question 14 options: 1) Concern about confidentiality of information shared with

Which of the following is a common barrier to developing more collaborative supplier relationships? Question 14 options: 1) Concern about confidentiality of information shared with suppliers 2) The marketing organization usually does not want purchasing to develop closer relationships with suppliers 3) Most suppliers don't want to collaborate with their important customers 4) Nobody really believes that collaborative relationships are worthwhile

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