Question
Which of the following is a false statement? A. Consumers of different age groups obviously have different needs and wants. Although people who belong to
Which of the following is a false statement?
A.
Consumers of different age groups obviously have different needs and wants. Although people who belong to the same age group differ in many other ways, they do tend to share a set of values and common cultural experiences that carry throughout life.
B.
A person's family and marital status is yet another important demographic variable determining consumer behavior, because this has a significant effect on consumer spending priorities.
C.
People who belong to the same social class are approximately equal in terms of income and social standing in the community. They work in similar occupations, and tend to have similar tastes in music, clothing, leisure activities and art.
D.
Regarding race and ethnicity, African Americans, Hispanics and Asian Americans are the three fastest growing ethnic groups in the United States.
E.
Each of the above statements is true.
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