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Which of the following is a false statement about the differentiation barrier to entry in a P5F discussion? a. Pure commoditization means consumers make purchasing
Which of the following is a false statement about the differentiation barrier to entry in a P5F discussion? a. Pure commoditization means consumers make purchasing decisions based 100% of brand and 0% on price b. Differentiation effects in an industry drive increases in switching costs, which then drive increases in loyalty c. Pure differentiation means consumers make purchasing decisions based 100% on price and 0% on brand d. All of the above e. A
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