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Which of the following is a goal when handling bad news about transactions? Question 6 options: A) Explaining how you plan to resolve the situation
Which of the following is a goal when handling bad news about transactions? Question 6 options: A) Explaining how you plan to resolve the situation as clearly as possible B) Avoiding details about the situation as much as possible C) Stating your reasons as quickly as possible D) Stating your reasons as negatively as possible E) Stating the bad news as clearly as possible
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Principles of Marketing
Authors: Philip T. Kotler, Gary Armstrong
15th global edition
133084043, 978-0133084047
