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Which of the following is a good reason for a firm to consider franchising? Question 4 options: a) Franchising can take advantage of local knowledge
Which of the following is a good reason for a firm to consider franchising? Question 4 options: a) Franchising can take advantage of local knowledge b) There is no incentive for franchises to free-ride off of brand image c) Franchises are good at performing very specialized tasks not possible in an integrated firm d) Franchises care about the parent firm's profit margin
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