Which of the following is a key concept to understand regarding consumer behavior? " A consumer's thought processes and attitudes stay relatively stable throughout his or her lifetime. Every consumer has unique likes, dislikes, and expectations. Most consumers have similar thought processes and attitudes that guide them through purchase decisions. Consumer behavior is highly unpredictable and therefore not a good source of information. 2 Which of the following is a behavioral characteristic of a B2C company? Considers a group's needs for a solution in audience targeting and decision-making Buyers are seeking large-scale group solutions Focuses on rationality in promotions Concentrates primarily on building more remote, short-term relationships 3 What line of thinking characterized the study of consumer behavior in the 1940s? Consumers tend to behave collectively in their buying journey. Customers are independent-minded and don't like being told what to do or what to buy. Customers are irrational, impulsive, and highly susceptible to advertising influences. Customers tend to make rational, logical purchase decisions based on economic factors