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Which of the following is a reason that it is harder to program an arm s length channel system and thus align the intermediaries with
Which of the following is a reason that it is harder to program an arms length channel system and thus align the intermediaries with the producers vision of what roles each member must play? Group of answer choices a The producers product is only a small portion of the intermediarys portfolio. b The producers product is highly specialized. c The producers product offers high margins to channel members. d The channel intermediary carries products that are complementary to the suppliers
Which of the following is a reason that it is harder to program an arms length channel system and thus align the intermediaries with the producers vision of what roles each member must play?
Group of answer choices
a The producers product is only a small portion of the intermediarys portfolio.
b The producers product is highly specialized.
c The producers product offers high margins to channel members.
d The channel intermediary carries products that are complementary to the suppliers
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