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Which of the following is a reason that producers use channel intermediaries? A . The reduced costs of using channel intermediaries offsets the inefficiencies of
Which of the following is a reason that producers use channel intermediaries?
A The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels.
B Using channel intermediaries increases the number of contacts with customers.
C Channel intermediaries create greater efficiency in making goods available to target markets.
D Using marketing channels allows producers to retain full control over how and to whom they sell their
products.
E Marketing channel decisions require only a shortterm commitment.
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