Which of the following is a reason why a company might want to launch a native advertising campaign?

a$.$

Native advertising campaigns are an uncontroversial way to reach a large audience, especially if they are presented in a way that is indistinguishable from editorial content.

b$.$

With a native advertising campaign, a company can appeal uniquely to its most die$-$hard users, the earliest adopters of the product.

c$.$

Approximately one$-$third of consumers cannot distinguish between native advertising and actual editorial content; therefore, such ads can be quite effective for a company wishing to communicate the value of its product.

d$.$

A company can use native advertising if it wants to reach users who use a certain type of device exclusively $($i$.$e$.$ only Android, or only iOS$).$