Which of the following is a true statement regarding managing and measuring marketing return on investment $($ROI$)?$

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A$.$ There is a consistent definition of ROI used by marketers.

B$.$ Marketers are increasingly using customer$-$centered measures of ROI which include brand awareness, sales, and market share.

C$.$ Marketers are increasingly using measures such as customer acquisition and retention, customer engagement, and customer equity as measures of ROI.

D$.$ One reas on ROI is used is because it is very easy to measure.

E$.$ One measure of ROI is sales generated by investments in marketing activities.