Which of the following is a type of owned media?

Display advertising

Direct traffic

Social media advertising

Email marketing

Which of the following is true concerning the measures of acquisition?

The net likes$/$subscribers$/$followers metric is more useful than the total number of followers

The total number of likes$/$subscribers$/$followers is more useful than the net likes$/$subscribers$/$followers metric

The net likes$/$subscribers$/$followers metric does not indicate how effective a company's social media content is at attracting positive attention

The total number of likes$/$subscribers$/$followers indicates whether a company's social media following has increased or decreased