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Which of the following is an advantage inherent in the use of licensing as a global market - entry strategy? Question 3 1 options: The
Which of the following is an advantage inherent in the use of licensing as a global marketentry strategy? Question options: The licensor is protected from creating a potential competitor. The licensor retains control of its product. The licensee gains information about the dynamics of the market. There is an increase in potential profit compared with direct investment. It provides an exemption from domestic trade regulations.
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