Question
Which of the following is an advantage of licensing? The licensor earns profits without having to share itsintellectual property with anyone. The licensee gains recognition
Which of the following is an advantage of licensing?
The licensor earns profits without having to share itsintellectual property with anyone.
The licensee gains recognition without having to develop aproduct from scratch.
The licensor has more control over the licensee than it does inits own operations.
The licensor faces no threats of competition from the licenseeafter the contract ends.
The licensee is not required to invest money in thebusiness.
Step by Step Solution
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Explanation Licensing is a form of business arrangement where one party the licensor ...
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Auditing and Assurance Services
Authors: Timothy Louwers, Robert Ramsay, David Sinason, Jerry Straws
6th edition
978-1259197109, 77632281, 77862341, 1259197107, 9780077632281, 978-0077862343
