Question
Which of the following is an example of a macro-level variable often used in global marketing strategies? Average family size. Cultural similarities. Personal political beliefs.
Which of the following is an example of a macro-level variable often used in global marketing strategies? Average family size. Cultural similarities. Personal political beliefs. Standard home sizes.
Firm A's agreement to give Firm B the rights to use A's proprietary technology or trademark for a royalty paid to A by B. The above setting is ___. franchising joint venture licensing Stage model Sharing costs,risks, and profits while also having access to partner' knowledge and assets is an advantage of _____. turnkey projects licensing joint ventures direct exports An adjustment for prices that reflects the number of goods that consumers can buy in their home country, using their own currency and consistent with their own standard of living Purchasing power parity theory per capital income GDP GNP
High power-distance countries are characterised by which of the following? A political interest in maintaining a middle-class status for all citizens. A desire to minimise gaps between the wealthy and the impoverished. A lack of concern regarding the inequalities between the weak and the powerful. An autocratic government intent on maintaining the status quo.
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