Which of the following is an example of a tying agreement? Jon refuses to buy office supplies from anyone but Bridget. In order to carry a highly successful organic cleaning compound, Nature's Survival Store has to carry a much less successful line of laundry detergent made by the same company. Traveler's Rest, a travel agency, agrees to buy its insurance from the Nathan Dean Insurance Agency if the agency agrees to let Traveler's Rest handle the owners' travel plans. A paper supply company agrees to give Harridan Industries a free case of paper towels for every dozen cases it purchases. A salesperson tells a contractor that his company's paint is mildew resistant when it is not. Question 18 2.5 pts When P.C. Logic, a fax machine manufacturer, purchases ceramic printing heads from Kyocera to install in the fax machines it manufactures. P.C. Logic is acting as a(m) reseller. original equipment manufacturer. "out" supplier. end user. acquisition expert. When All-Star Productions Incorporated releases a new movie, it usually advertises on television, gives out sales promotion items at fast-food restaurants, creates a website for the movie, holds special showings, and encourages people to talk about the movie. This coordination of all the efforts is called generative marketing. tactical marketing. integrated marketing communications. the marketing concept. relationship marketing