Question
Which of the following is an example of turning Perrier (the sparkling water bottles) into a multi-sided platform (MSP) by opening the door to 3rd
Which of the following is an example of turning Perrier (the sparkling water bottles) into a multi-sided platform (MSP) by opening the door to 3rd parties?
a.Selling advertising space to third-parties (e.g. food brands) on the Perrier bottle labels.
b.Creating an online contest for third-party bottle designs for Perrier bottles. Designers do not interact with consumers.
c.Both A & B
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Granularity Theory With Applications To Finance And Insurance
Authors: Patrick Gagliardini, Christian Gourieroux, Christian Gouriéroux
1st Edition
1316057135, 9781316057131
