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Which of the following is an example of utilitarian influence? a . Anna's decision to purchase Mai Couture brand for her prom dress is influenced
Which of the following is an example of utilitarian influence?
a Anna's decision to purchase Mai Couture brand for her prom dress is influenced by the preferences of her family.
b Anna seeks brandrelated knowledge and experience from friends, neighbors, colleagues, and relatives who have reliable information about the brand.
c Anna feels that the purchase of a particular brand will enhance the image others have of her.
d Anna seeks information about various brands from a professional.
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