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Which of the following is an example that enables a store to communicate directly with consumers inside of a store, often based on the consumer

Which of the following is an example that enables a store to communicate directly with consumers inside of a store, often based on the consumers exact location (e.g. in the middle of Aisle 7, browsing through the batteries section)?
a.
In-window chat application
b.
iBeacon
c.
Real-time personal assistant
d.
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