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Which of the following is an important cultural factor that should be considered by global marketers? competitive synergy language natural resources technology sensitivity level of
Which of the following is an important cultural factor that should be considered by global marketers?
competitive synergy
language
natural resources
technology sensitivity
level of economic development
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Strategic Management Text And Cases
Authors: Gregory Dess , Gerry McNamara , Alan Eisner , Steve Sauerwald
11th Edition
1264124325, 978-1264124329
