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Which of the following is characteristic of companies that embrace a niche market strategy? The strategy is often adopted by small companies with limited resources.
Which of the following is characteristic of companies that embrace a niche market strategy?
The strategy is often adopted by small companies with limited resources.
The strategy is used to position the company as the long-term, low-cost competitor in an industry.
The company typically removes frills and options from the product or service slated for its niche market.
The strategy is employed in a market segment that has low growth potential.
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