Which of the following is false? A) The stand alone principal is used to calculate CFFA in capital budgeting. B) Past marketing research studies should be included in CFFA. C) In general, the constant dividend model is considered an accurate way to estimate the cost of Preferred Stock. D) Depreciation itself is a non-cash expense; consequently, it is only relevant for inclusion in capital budgeting because it affects taxes. E) In the financial market equilibrium, the required return to an investor for a stock is the same as the cost of equity to the company