Which of the following is false about a multibranding strategy?

Select one

A$.$ With a multibranding strategy, there is no risk that a product failure will affect other products in the line.

B$.$ Some large firms have found that the complexity and expense of implementing a multibranding strategy outweigh its benefits.

C$.$ With a multibranding strategy, each brand is unique to each market segment.

D$.$ A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.

E$.$ Some multibrands are introduced to confront competitors' brands.