Which of the following is most true of relative cost analysis? Relative cost analysis cannot be productive without extremely precise cost estimates and inside competitor data. It is *not* helpful for thinking about how a rival is likely to respond to competitive conditions. Successful relative cost analyses must be done by outside consultants, who act like hired detectives. It is interested in estimating rivals' *total* costs and will therefore have larger estimates for larger competitors. It is interested in understanding which choices drive rivals' average costs per unit of product (or service) sold