Which of the following is NOT a correct reason to conduct internal environmental assessment?

a.To uncover the drivers of a competitive advantage.

b.To systematically uncover a firm's strengths and weaknesses.

c.To investigate/understand differences in performance levels of firms within an industry. In other words, why do some firms do significantly better than others within the same industry?

d.To investigate/understand differences in performance levels across industries. In other words, why are some industries more profitable than other industries?

e.To determine if the firm's processes and activities are properly aligned with the demands of the external environment, and, thus, able to satisfy consumer needs.