Which of the following is not a feature of a good business model? Group of answer choices Many of the business model 'how' activities make carrying out other 'how' activities easier or less costly for the firm The 'who' target customers value the 'what' product/service they are being offered The 'who', 'what', and 'how' of the business model is deemed optimal at one point in time and not pro-actively reflected on as the environment changes