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Which of the following is NOT a major category in a company's promotion mix? sales promotion strategic positioning direct marketing public relations advertising
Which of the following is NOT a major category in a company's promotion mix? sales promotion strategic positioning direct marketing public relations advertising
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Managerial Accounting
Authors: Ray Garrison, Eric Noreen, Peter Brewer
15th edition
1259404781, 007802563X, 978-1259404788, 9780078025631, 978-0077522940
