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Which of the following is not a pricing principle? Group of answer choices a) Pricing should anticipate a competitors reactions b) Pricing principals must match

Which of the following is not a pricing principle?

Group of answer choices

a) Pricing should anticipate a competitors reactions

b) Pricing principals must match an organizations positioning strategy

c) Value of products and services must be customized for different segments.

d) Pricing principals are used to maximize short and long-run profitability.

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