Which of the following is not a reason why firms are increasingly paying attention to the impacts of their operations on sustainability? Group of answer choices All of these are reasons why firms increasingly care about sustainability. Firms can potentially reduce costs and improve profitability by paying attention to waste, inefficiencies, and their sustainability impacts. Employees and investors are increasingly concerned about the sustainability impacts of the firms they are engaged with. Consumers are increasingly willing to pay a premium for "green" and sustainably sourced products