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Which of the following is NOT a typical focus in CLV - based management? ( CLV: customer lifetime value ) a . Enhance the share
Which of the following is NOT a typical focus in CLVbased management? CLV: customer lifetime value
a Enhance the share of customers' wallets.
b Reallocate marketing resources among customer segments.
c Make accurate predictions of the customer retention rate and discount rate.
d Assess marketing strategy to improve new customer acquisition and existing customer retention.
e All of the listed options are typical focuses in CLVbased management
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