1. Which of the following is NOT an advantage of advertising on social media?

a. By advertising on social media, your return on investment will be higher than through other marketing channels.

b. By advertising on social media, your ad content can be seen outside of the time that you normally post content.c. c. By advertising on social media, you can reach new users because ad content can be seen by users who do not follow you.

d. By advertising on social media, you can target specific audiences effectively.