Which of the following is NOT an example of a competitively valuable strategic fit?

• Transferring specialized expertise, technological know-how, or other competitively valuable capabilities from one business's value chain to another's
• Exploiting common use of a well-known brand nameIncorrect
• Sharing other resources that support corresponding value chain activities of the businesses, such as relationships with suppliers or a dealer network
• Combining the related value chain activities of separate businesses into a single operation to achieve lower costs
• Restrictingcross-businesslinkagesamongvaluechainactivities